Data Marketing Certificate

The Data Marketing Certificate is an intensive program designed to update your knowledge and skills in the world of data and digital marketing. It will enable you to understand the market’s best practices for collecting your first-party data and activating it in your customer strategies.

This certificate is available as a blended learning version: 4 thematic chapters at the heart of data marketing issues to be consumed at your own pace, and 3 live sessions, including 2 thematic masterclasses led by industry experts.

The essentials

FORMAT

100% remote, in blended learning format

DURATION

20h including
3 live sessions of 2h

PRICE

€1,850 (excl. taxes)
+ optional individual coaching

NEXT SESSION

Onboarding: from February 10th to March 21st, 2025 / Outboarding: April 21st to 25th

Discover the program

Our participants testify

Awareness of the power of data. Original and very nice course format despite the distance. A big thank you to all the speakers.

Instructive and inspiring.

I particularly liked the peer coaching, which allowed exchanges on the human and organizational sides in addition to the technical subjects.

Certificate NPS : 58 | Satisfaction index : 4,5/5

Data Marketing course program

1. Real-time marketing challenges and ecosystems

- Stay customer-oriented: from Marketing Myopia to relationship benefits
- An overview of customer data
- Privacy and ecosystems: tech and legal

✔️ Objective: gain an exhaustive knowledge of the market context and the MarTech ecosystem.

2. 1st party strategy and data collaboration

- 1st party collection challenges and methods
- Data collaboration: context and opportunities
- Cookieless: definition and impact

✔️ Objective: master the technological foundations, tools and management of data marketing projects, and develop best practices in data collection and customer acquisition.

3. Full funnel activation

- Data in media activations
- Omnichannel activations
- AI, Gen AI & orchestration

✔️ Objective: identify relevant use cases for differentiating omnichannel activation. Discover the opportunities offered by AI and GEN AI.

4. Effectiveness measurement

- Monitoring the ROI of omnichannel data activations
- Rethinking your marketing strategy to adapt it to the challenges of sustainability
- Which KPIs to reconcile short term and long term?

✔️ Objective: manage and measure the effectiveness of data marketing investments. Develop a test & learn logic in your company thanks to digital.

The 4 key contributions of this course

You will know all the keys to data-driven marketing to interact and understand this colleague who uses 10 acronyms a day!

You will be able to make a self-diagnosis, an inventory of digital marketing in your company to challenge your action plan.

You will be able to better manage your investments and critically assess your ROI: you will no longer respond in the same way to your media agency!

You will be even more innovative while defining the right priorities: beyond tools and technologies, you will develop a new way of doing things!

Course approach

Flexible

A 100% remote blended learning format
Synchronous group sessions (3 live sessions of 1-2 hours each) and asynchronous individual sessions (4 topical deep-dive sessions of 3 hours each)

Engaging

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

Two masterclasses led by industry experts
Up to two office hours of 1to1 coaching. One live outboarding session for concrete takeaways.

Learn more

Who is this course for ?

You know that data is a major issue for your environment and that it is not fully exploited in your company? You think it is a key asset in your digital marketing strategies and you need to better understand, better control and better manage your investments? You feel like your agency may not be telling you everything? Would you like to improve your skills through a pragmatic and concrete exchange with experts and colleagues? This course was made for you.

It is intended for people who are passionate about marketing or face strategic questions and issues in this field. It will help you to better understand the terms and the technological and business stakes of data marketing, particularly by giving you the keys to understanding and the best practices to design, expend and then execute your data-driven marketing action plans (collection, analysis and activation).

Knowledge of the relationship marketing fundamentals is required for registration.