Retail Media & Data Collaboration Certificate

Retailers (whether pure players or not) are now key players in digital advertising, both in display and search. The certificate aims at providing all the keys to leverage the opportunities offered by retail media, an environment that has become essential.

The essentials

FORMAT

100% remote

DURATION

22 hours
5 half-days

PRICE

€1,850/£1,550/CAD 2,800/$1,980 (excl. taxes)

NEXT SESSION

January 14, 16, 21, 23 and 28, 2025

With the participation of

Certificate NPS: 50 | Satisfaction index: 4.2/5

The Retail Media & Data Collaboration course program

1. Understanding and discovering data collaboration

- Context and definition: introduction to data collaboration and focus on Retail Media
- Discovering the market: the ecosystem, players and sectors
- Confidentiality & introduction to cleanrooms
- Trilateral relationships and partnerships development

2. Market deep-dive

An optional session at the end of the first half-day to explore the specificities of a market, such as:
- Ecosystem and players
- Major use cases
- Challenges and opportunities
- Specific regulations in place

3. Putting it into practice: activation and measurement

- On-site activations: introduction to programmatic media, presentation and deepdive on Amazon
- Data for activation: segmentation strategies, personas, targeting & audience management, data onboarding & audience extension
- Monitoring the ROI of activations: methods, objectives and going further

4. Cleanroom & insights

- External cleanrooms: overview of players, types of cleanroom, and presentations of key players
- Brand cleanrooms: building ecosystems of data partnerships (Hills)
- Insights and consumer research: using data to better guide marketing strategies

5. It’s your turn to play!

- The 10 frontiers of Data Collaboration
- Case study: group work & debriefing
- Design thinking implementation
- Your questions

The 4 key takeaways of this course

Understand the Data Collaboration ecosystem both online and offline, the players and the structure of the Retail Media market

Identify best practices for data activation and relevant use cases: audience targeting, addressability, programmatic trading

Understand the challenges and key success factors of Brand/Retailer partnerships

Know and master the efficiency measures and metrics (KPI) of Retail Media: ROI, ROAS, uplift

Course approach

Flexible

A 100% remote format
Synchronous group course (4 live sessions - 12h) and asynchronous individual course (8h)

Engaging

Innovative teaching methods
Real use cases, virtual meet-up, office hours with the speakers

Interactive

A limited number of participants
for a personalized exchange, live sessions with a Numberly expert on each theme

Learn more

Who is this course for?

It is intended for brands and manufacturers, for various roles in marketing, sales or digital teams: Account Executive, Account Manager, Brand Relationship Manager, Trade Marketing Manager, Category Manager, Chief Brand Officer, Product Manager, Branding manager, Digital Manager (performance/branding), Digital Content Manager, Insights & Data Analyst, Business Analyst.

Prerequisites for registration (multi- and in-company format): overall understanding of data collaboration concepts.