CLIENT SUCCESS STORY
Conducting digital maturity assessment to help focus on value generating initiatives
Our work for Qorus
Trigger
- Qorus (previously EFMA) is the leading Marketing association in the Financial Services space and aims at helping its member to thrive and to reinvent themselves by connecting them to relevant people, organization and ideas.
- Objective: With the covid crisis and digital evolutions, Qorus wishes to design and deploy new marketing strategies and actions to optimize data performance, increase member engagement and revenue generation.
Action
CARRY OUT A DETAILED AUDIT TO IDENTIFY KEY PRIORITIES
Evaluating Qorus digital maturity and marketing performances.
Identifying 44 business priorities and selecting 4 top priorities to address.
Evaluating Qorus digital maturity and marketing performances.
Identifying 44 business priorities and selecting 4 top priorities to address.
BUILD QORUS DIGITAL ROADMAP
Designing an 18-month roadmap to ensure gradual increase of capabilities and digital performance. Articulating project pace with realistic internal & external capabilities.
Designing an 18-month roadmap to ensure gradual increase of capabilities and digital performance. Articulating project pace with realistic internal & external capabilities.
IMPLEMENT 2 QUICK WINS
Designing and implementing member segmentation based on status and engagement: boost revenue generation and activate personalized action plan.
Implementing a reactivation lifecycle: from lifecycle design to set-up into Hubspot to results analysis.
Designing and implementing member segmentation based on status and engagement: boost revenue generation and activate personalized action plan.
Implementing a reactivation lifecycle: from lifecycle design to set-up into Hubspot to results analysis.
Deliverable
- Team and top management upskilling on digital true priorities.
Impact
9
segments for effective activations.
18
month roadmap for successful transformation.
7
%
of contacts reactivated thanks to the reactivation lifecycle.
