Data Collaboration Summit Dubai: The rise of Retail Media in the Middle East

Programme

00:07:30 : The Retail Media revolution: 8 essential trends from industry leaders to win in the new era of commerce | Numberly

00:20:00 : Unlocking the power of Retail Media: how Arla Foods achieved remarkable client growth | Majid Al Futtaim, Arla Foods, LiveRamp

00:53:37 : Retail Media in action: how leading brands are driving results | Coty, Amazon, HSBC

01:31:29 : Powering brand performance: actionable learnings from Talabat Retail Media campaign | Talabat, Arla Foods, LiveRamp

02:04:58 : Concluding remarks | Numberly

Retail Media is expanding at an unprecedented pace, reaching new industries and platforms. Initially focused on FMCG and conversion-driven objectives, Retail Media strategies are now integrating a wider range of industries—including Luxury, Beauty and Banking —and extending their influence to the upper funnel.

Industry leaders — including brands, tech players, and media networks — explore key Retail Media challenges for 2025 through talks and panel discussions:

🔹 How Retail Media is reshaping marketing strategies across industries
🔹 The growing role of data and insights in driving performance
🔹 The importance of measurement and attribution for long-term success
🔹 Scaling and navigating a rapidly evolving ecosystem
🔹 Actionable levers to maximize impact across all touchpoints
🔹 The expansion of Retail Media beyond traditional sectors

The Data Collaboration Summit, talk by talk

The Retail Media revolution: 8 essential trends from industry leaders to win in the new era of commerce

With:
- Thibaut Munier, COO, Numberly
- Sonia Benarab, Managing Director Middle East, Numberly

Unlocking the power of Retail Media: how Arla Foods achieved remarkable client growth

Panel with:
- Arun Chandra Mohan, Chief Digital Officer, Majid Al Futtaim Retail - Carrefour
- Mohamed Mordi, Digital Acquisition & Retail Media Lead - MENA, Arla Foods
- Oliver Klander, Commercial Director MENA, LiveRamp
- Sonia Benarab, Managing Director Middle East, Numberly
- Thibaut Munier, COO, Numberly

Retail Media in action: how leading brands are driving results

Panel with:
- Murat Ates, Regional eCommerce Director, COTY
- Alexandra Reynolds, Head of Industry - CPG (MENA), Amazon
- Aadel Al Khaja, VP of Partnerships, HSBC
- Thibaut Munier, COO, Numberly
- Loïc Bodin, Managing Director Europe & Asia, Numberly

Powering brand performance: actionable learnings from Talabat Retail Media campaign

Panel with:
- Kareem Al Saady, Director Retail Media and Retail Partnerships MENA, Talabat
- Mohamed Mordi, Digital Acquisition & Retail Media Lead - MENA, Arla Foods
- Oliver Klander, Commercial Director MENA, LiveRamp
- Sonia Benarab, Managing Director Middle East, Numberly
- Namratha Bharath, Senior Marketing Specialist