Retail Media & Clean Room Management
Leverage relevant retailer data to optimize campaigns and measure their impact
Numberly as trusted third party for data partnerships between brands and retailers
Our agency helps brands and retailers work together to meet a number of objectives:
- Understand brand consumer behavior and identify marketing opportunities thanks to quantitative studies based on retailer data
- Identify targets to be addressed: active brand customers, inactive brand customers, buyers of products in the category or complementary products
- Optimize the combination of marketing channels (online and offline): email, social, programmatic (video, audio, display), mailing portals, coupons, SMS…
- Measure the incremental impact of campaigns through experimental test protocoles
- Leverage the most recent breakthroughs of people based marketing.